7 Essential Strategies to Overcome the Female Likability Liability & Bias
Most senior leaders understand that relationships form the foundation of effective leadership. Authenticity naturally fosters genuine likability, which builds trust and connection. Yet, for many women in leadership, the expectation to be likable often creates tension—balancing authenticity with the scrutiny and biases they face. This dynamic can turn likability into a double-edged sword, offering both opportunities and challenges.
